On Twitter  some subtlety and ability to communicate a short message, is needed. With 140 characters per message and a rapid update of content, we should take everything into account: punctuation marks, understandable messages, add links … and other irrelevant details in advance, can determine the success in this social network.

According to experts in social media like Dan Zarrella o Guy Kawasaki, who made experiments and studies on specific behaviors of Twitter users, we can apply some recommendations to help us make more visible our tweets on Twitter.

About Twitter account:

• Fully set up your profile on Twitter: an accurate bio, put a link in your profile, upload a picture.
• Follow to get followers: search for relevant keywords and follow people using them.
• Don’t follow many more people than are following you.

• Bit.ly is more retweetable than TinyURL
• Retweets use longer words

References:

• Dan Zarrella “The Science of Twitter” at Slideshare [Consulta: 11 novembre 2011]
• Dan Zarrella “The Science of Re Tweets” at Slideshare [Consulta: 11 novembre 2011]
• Guy Kawasaki “How to Drive Traffic with Repeat Tweets” at Open Forum [Consulta: 11 novembre 2011]
• Guy Kawasaki “How to Get Retweeted” at Open Forum [Consulta: 11 novembre 2011]

Imate headline: renjith krishnan / FreeDigitalPhotos.net

Sorry, I’m still working on this post in English. Have a look in Catalan or Spanish.

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In particular the following products will close: Google Buzz, who brought nothing new, considering that Twitter already exists for the same use, and it is not necessary to have a Google account to use it.

Code Search and Code Search API, created to  search for open source code all over the web. Jaiku, which Google acquired , iGoogle that was the principle of social network and theUniversity Research Program for Google Search which provides API access to our search results for a small number of approved academic researchers, will be closed on January 15, 2012.

In addition, today the site of Google Labs, shut down, as was announced some months ago and will be replaced by Like.com Boutiques.com and Google Product Search.

Changes needed in many cases, perhaps the most crazy is the closure of Buzz, a product that was called a little useless and innovative, from the beginning. Google announces all these decisions in order to focus more on its flagship product, Google + which it lacks mature to exploit its full potential. The best is yet to come.

Therefore … and just in case … I would recommend making a backup of all data and documents stored on Google products. It is possible using Google Takeout, if you do not knew it.

[+info] The official Blog

Image: twobee / FreeDigitalPhotos.net

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Other interesting facts include:

• Spending on online purchases of users of social networks on non-users, is virtually the same. That is, no significant differences associated with the use of social networks.
• Users of social networks perform more activities than non-users offline.
• The principal place of connection to any network is the home tested.
• 76% of users combines Facebook with Twitter.
• 42% of respondents very or dinner away from home quite often
• Women using Facebook significantly more than men (92% versus 87%)

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This spell transforms the situations and relationships. You can transform a transaction into a link. You can make both skeptics and cynics, believe. The speech by Guy Kawasaki resolve crucial questions as: How to please people and make them trust us?How to attract early adopters? How to use digital tools like Twitter and Facebook to love people? How to defeat the resistance of our products and services? How to endure the magic?

Guy Kawasaki (Honolulu, USA, 1954) applies perfectly to the keys of his book The art of enchantment, which explains how a company should fascinate both customers and employees. He worked for Apple for six years, although in the first four (1983 to 1987) did not live the best time of the company, smiling face all the questions in this interview, and maintains one of the highest in the market business: “We must be positive by default.” This marketing guru visited Madrid yesterday to deliver a lecture at the International Forum of Digital Content (FICOD).

Kawasaki has written nine books, including How crazy are out your competitors, a response considered essential for businesses that want to succeed. ”Of course, Apple has gone mad at Microsoft in recent times. Before, during twenty years, Microsoft has tried to make it to Apple. So does business. “

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